Author · Two books
No theory and no borrowed frameworks. Both books came out of the same operator's week you'd book him on stage for.
Tactics for a Winning Strategy
The minute you sign the contract, the fight starts. Business Is War lays out the 12 battles every operator has to win — mindset, craft, the numbers, the customer, the sale, the team, the money. It's ammunition for founders who intend to thrive, not just survive.
Inside you'll discover
Who this book is for
Entrepreneurs, founders, executives, and business leaders committed to building, growing, and leading successful organizations — whether launching a startup, scaling a company, or navigating a competitive marketplace.
⚠ Retail links to confirm
How Strategic Pivots Drive Sustainable Growth and Profit
Most companies don't die from one big mistake — they bleed out from a thousand small ones. The Pivot Process is the framework for seeing the inflection point coming and making the decisive move while you still have options. Every business needs the adjustment. This is how you make it on purpose.
Inside you'll discover
Who this book is for
Leaders, entrepreneurs, professionals, and anyone facing change or pursuing their next level of growth — a career transition, a repositioning, or a new opportunity. A proven framework to adapt with confidence and turn uncertainty into momentum.
⚠ Retail links and publication date to confirm
The premise
The minute you sign the contract,
the fight starts.
What's inside
Mindset, craft, numbers, customer, sale, team, money — one at a time.
The curriculum built straight out of Business Is War.
The Pivot Process and Business Is War.
Every rule was paid for in a company he still runs.
One decides.
One fights
Read the first to choose the direction. Read the second to survive the walk.
Why these two
The Pivot Process is about the call you make when the ground shifts. Business Is War is about everything you do the morning after you've made it.
Both come from the same place: a payments company he still runs, a ring he actually fought in, and a Navy standard that never moved.
Read the full story →A copy for every seat in the room, most often paired with a keynote or a training day. Signed copies available on request. ⚠ Pricing tiers to confirm.
Request a quote →In production. Narrated in Elliott's own voice, because half of it only lands the way he says it. ⚠ Release date to confirm.
Notify me →Interview requests, review copies, and press assets — plus the Business Is War podcast for booking swaps.
Media inquiry →FAQ
Business Is War first — it sets the mindset and competitive framing. The Pivot Process second — it is the execution method once you have decided to make the change.
Founders, CEOs, business owners, and executives who prefer systems to motivation. Both are built around decisions rather than theory.
Yes. Bulk orders for conferences, leadership teams, and corporate events are available and often paired with a keynote or workshop.
Yes. Both books have companion keynote and workshop formats that walk an audience through the frameworks using their own business as the case study.
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