New Orleans · 2026
About Elliott · New Orleans, 2026
I've been a sailor, a fighter, and a founder, and none of them were the safe choice. What carried through all three was the same thing: you show up, you take the hit, and you keep moving forward. I learned it in the Navy, I proved it in the ring, and I've run a payments company on it. The discipline never changed — only the arena did.
People meet me now as the guy who runs Bonita Payments or wrote the books. But I got here the long way — bad days, a lot of them, and the refusal to quit on any of them. That's the whole story, and it's the reason any of the rest of it works. Everything on this site is a chapter of it. Read the full story →
Positioning
CEO, Bonita Payments · Business Growth Strategist · Fintech Executive
As CEO of Bonita Payments, he partners with entrepreneurs and business leaders to unlock new opportunities for expansion through smarter payment strategies, financial technology, operational efficiency, and scalable infrastructure. The philosophy is simple: when businesses remove friction, improve cash flow, and leverage the right technology, they create the foundation for sustainable growth.
Over the past decade, Elliott has built a reputation for helping organizations transform the way they operate — advising on payment optimization, implementing integrated financial technology, and architecting enterprise systems through QuarterSuite. The focus never changes: increase revenue, improve efficiency, scale with confidence.
Under his leadership, Bonita Payments has evolved beyond traditional processing into a strategic growth partner — enterprise-grade payment solutions, integrated software, automation, and business intelligence that let organizations operate efficiently while creating exceptional customer experiences.
An entrepreneur, innovator, and fintech executive, Elliott is recognized for translating complex technology into practical business solutions that help companies grow stronger, faster, and more profitably.
Six doors, one man
Real photography, not icons — every door is Elliott actually doing the thing. Pick the one you came for.
Author · Two Books
Tactics for a Winning Strategy
The minute you sign the contract, the fight starts. Business Is War lays out the 12 battles every operator has to win — mindset, craft, the numbers, the customer, the sale, the team, the money. It's ammunition for founders who intend to thrive, not just survive.
How Strategic Pivots Drive Sustainable Growth and Profit
Most companies don't die from one big mistake — they bleed out from a thousand small ones. The Pivot Process is the framework for seeing the inflection point coming and making the decisive move while you still can. Every business needs the adjustment. This is how you make it on purpose.
Speaking
Keynotes on resilience, leadership under pressure, and fighting for a business worth building — for founders, sales floors, and executive teams. He's been the outside voice a company called in when the room went flat, and the reason it didn't stay that way.
Resilience and ownership for founders under pressure.
One operator's language that bridges sales and leadership.
Spotting the inflection point while you still have options.
⚠ Swap these for 3 real engagements once cleared — name, audience, city, year.
Fintech · What he actually runs
Payments is the industry that moves money between a business and its customers — cards, terminals, invoices, payouts. Elliott is CEO of Bonita Payments, a payments company serving small and mid-sized businesses, and the operator behind QuarterSuite, the software platform Bonita built in-house instead of renting from someone else. Most processors resell another company's technology. His team owns the code.
The company
Card processing, terminals and merchant accounts for owner-operated businesses. He leads it as CEO — the P&L, the team, the customers who call when something breaks.
About Bonita ↗The platform
Six products built in-house and live with real merchants — the payment rails, reporting and back-office tools Bonita runs on. Built, not licensed. ⚠ confirm product names/count
Visit QuarterSuite ↗That's why the keynote isn't theory. Whatever he says on a stage on Thursday, he had to live it in his own company on Monday.
Book Elliott
45–60 minutes on resilience, leadership under pressure, and fighting for a business worth building. Conferences, offsites, associations.
Request Elliott →A half- or full-day for sales and leadership, in one operator's language that the floor and the C-suite both understand. The invest-in-your-people session that pays for itself.
Book training →Business Is War, applied — a multi-month engagement built on the 10-point curriculum, for founders and executive teams ready for the adjustment.
Start a conversation →The newsletter
Work hard on your life. Work hard on your business. They go together — they are not separate. One dispatch, straight from Elliott. No filler, no fluff.
FAQ
Elliott Forman is the CEO of Bonita Payments, author of Business Is War and The Pivot Process, a keynote speaker, and a business coach. He is a U.S. military veteran and former professional boxer based in New Orleans.
He runs a fintech company, coaches founders and executive teams on growth and strategic pivots, speaks at leadership conferences and corporate events, and hosts the Business Is War podcast.
The Pivot Process is Elliott's framework — and book — for recognizing when a business model has expired, deciding what to change, and executing that change without losing momentum or revenue.
Request a business strategy session or a speaking date through the contact page. Inquiries receive a response within 48 hours.
He is still in the operating chair. The strategies come from a company he currently runs, tested against military service and professional boxing rather than borrowed from case studies.
New Orleans, Louisiana. He speaks and coaches nationally, with virtual formats available.
